Our work tells stories and builds culture

Digital embrace

A communications program for employees to embrace digital transformation

An IT organization in a Fortune 20 Oil & Gas enterprise was set to launch a large digital transformation initiative and needed buy-in from tens of thousands of employees. However, employees were tuned out, so there was a need for a communications program to drive awareness and increase engagement. Softway listened to employees and then created a content strategy, creative content, and even some new culture channels.

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A partner portal

Transforming an unused portal for HVAC dealers to an informational source

Goodman values its relationships with dealers, and strives to provide useful, effective tools to enhance their work. The existing PartnerLink, a tool used by dealers, was not being used due to its lack of organization. We needed to revamp PartnerLink for dealers to be able to access product support, marketing materials, and technical training. Using our creative and technical services, we were able to make dealers' jobs easier by giving them convenient, user-friendly information-access.

Better decisions

Better decisions

An employee education program to influence better investment decisions

A corporate-group in an Oil & Gas enterprise identified a broad issue across the organization: employees' own biases and behaviors were leading to bad investment decisions. In order to combat this, we worked to create a creative campaign involving video and a human-centered computer-based training. The video involved filming top leaders and asked them to be vulnerable and honest about their experiences with investment decisions and human error.

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Back to first

Back to first

Helping employees to see their place in an organization's plans and vision

In an effort to align an organization, we needed to think strategically and creatively about a campaign to rally employees around a 2-year business plan. Working with the group's communications team, we created thoughtful, inspiring messaging for a presentation. We considered our audience who would be presenting, but also the recipients of the presentation, to make sure the messaging would be consistent and motivational for the vision.

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Culture read-out

How one group communicated their organizational culture survey results

The Denison survey is a well-respected culture survey, and one group recognized the importance of informing their employees about the results in a productive way. We created a video and PowerPoint that explained the results, communicated that they heard their employees, and also spoke to what the group was doing to improve. These communications became foundational in benchmarking culture and therefore something to revisit to understand progress.

Behavior change

Behavior change

A new approach: a transformative experience for modern leaders

Using Softway's experience, we conceived of a two-day leadership training experience for our client who was in need of changing leadership behaviors to improve the culture and pervasive distrust. We covered theory, personal experiences, and activities to allow introspection and sharing. Leaders were asked to personally commit to things they would change. We hosted 12 sessions worldwide and received many expressions of gratitude and testimonials.

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Engaging viewers

Engaging viewers

How we had an audience begging for more cyber security educational content

A cyber security group needed to educate a global audience on the importance of staying vigilant about cyber threats. We created a yearly episode showing what employees could do to protect the company from daily threats such as spoofing, social media, and phishing emails with well-loved characters and humor. With this latest project, we created a weekly series demonstrating a more severe and devastating threat while still keeping things fun and engaging.


Championing Safety

Promoting a positive safety work culture

Valaris wanted to continue promoting safety within the newly merged company by completely retooling its rig induction process and bringing a more human voice to safety communications . Working with the new brand, we created two videos for the Health, Safety & Environment group.

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Strategic foundation

Rethinking a group's hub website with new culture and strategy initiatives

Moving on from one large initiative, an IT organization of 10,000+ employees needed a creative approach to housing all of its content and communications around its culture movement, strategy, and learning initiatives. In updating this hub, we were able to increase efficiency by using existing code from the prior initiative, while making necessary updates to match the website goals.

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Making way for tech

An interactive web portal for modern application education and guidance

IT organizations need to be able to adopt and implement new technologies as they come up. Project managers, technical architects, and developers within an IT group needed to understand possibilities of new and existing infrastructure and core technology services. We provided this in the form of an informational website, with the option to use a wizard to guide users through the platforms they would need. All of this included best practices for setting up project architectures in their ever-changing technical landscape.

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Put on a smile

Teaming up with a local dentist to make an interactive, educational kids' app

When a local Houston dentist approached us for mobile app development, we were thrilled to work on such a creative and technically-focused project. Five Star Dentists was looking to create an educational app that could entertain and delight children coming to the dentist office to reduce fear and anxiety but also show the "why" behind going to the dentist. The result? A new character, Toothy Dino, stunning visuals, and a fun game to boot!

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Better Service

Partnering with a global leader in manufacturing HVAC systems to improve customer servicing

Goodman Manufacturing, the world's largest manufacturer of HVAC systems, wanted to improve the contractor’s experience serving consumers by adding new capabilities within the Dealer First mobile application. Softway built a bluetooth IoT phone & tablet mobile application that wirelessly connected to certain Furnace and Air Handler units that allowed contractors a more efficient means for servicing and maintaining equipment, making configuration adjustments, gaining equipment status and performing diagnostics.

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Efficient systems

Partnering with a global leader in HVAC to improve system design process

Daikin needed to streamline how their contractors and dealers worked with residential and commercial customers to design HVAC systems. In this very technical project, we partnered to develop an app and website that guides contractors and dealers through the questions they need to ask and the information they need to gather. The tools provide validation to make sure parts are compatible. The result is a system design, process designs, and a comprehensive quote.

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Operational Efficiency

Improving the online experience of customers who order from a business caterer

Alonti Catering, a business catering company in Houston, hosted a website that was intended for their customers to create catering orders. However, the website was not user friendly, and it used technology that Alonti was not comfortable with configuring. Softway redesigned and improved Alonti’s online customer experience by rebuilding their website with new features, streamlining ordering inefficiencies, and improving the overall buying process for the customer.

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Career cohesion

Daikin's North America brands merge their career portals into one

Daikin's family of brands is all united in their mission to bring innovation and value to indoor comfort products and services. Daikin needed to bring together its various career portals. They have many job openings, and they wanted to be able to house these opportunities in one place, thereby helping recruiters and job seekers. Working with employees and recruiters, we established creative messaging, and carefully completed the technical implementation.


Better Representation

Capturing the identity of an International SOS company by redesigning their website

MedAire, an International SOS company, believed that their website did not accurately portray their work. This had an effect on sales opportunities and time taken to close new business. Softway redesigned and revamped their website to be more mobile-friendly and search-engine friendly. We also integrated their website with Eloqua to improve user experience, increase sales opportunities, and reduce time to close new business.

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Performance Insight

A database-driven web portal that would report the performance of drilling equipment

In 2014, two groups of the Oil & Gas Producers agreed that there would be significant benefits in combining the two separate database activities, to enable a single-focused and aligned database system to be developed that would provide insight on equipment performance. Softway built a database-driven web portal that collected data and ran reports on the performance and reliability of equipment defined by the participants of the IOGP/IADC BOP Reliability Joint Industry Project (JIP).

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Power of teams

Reimagining Seneca Sessions to create an experience just for teams

Teams with projects to work through together can really benefit from an examination of their current culture and behaviors and making improvements to create more trust. A revenue-generating team had many projects on the docket, and spent one day with Softway to boost their team dynamics. The training experience was tailored to their needs and helped team members to learn about themselves as well as their teammates.

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Branching out

A successful automotive marketing company turns to Softway to differentiate

GSM already had a great relationship marketing for Toyota, but were looking to expand their offerings to other automotive clients. After meeting with employees to understand the culture and business, we established a new visual identity for them as well as a messaging system that would bridge the gap between their current culture and future strategic objectives. Along with this, we created a new website with a sleek design to match their updated identity.

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Back-to-school shopping made easy

Simplifying the purchasing journey for a uniform retail giant, online and in-store.

Since 1931, Parker School Uniforms has been a leading custom manufacturer and retailer of private school uniforms in the United States. As they expanded into the digital space, online orders quickly outgrew their online ecosystem’s capabilities—creating an unreliable service that couldn't function at peak times. With back-to-school shopping looming, Softway stepped in on a tight deadline—delivering a reliable e-commerce experience, rather than a quick-fix.

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Modern Architecture

Redesigning an e-commerce platform to optimize for growth

Softway made strategic improvements to the client's complex legacy systems that enabled the client to scale and achieve their goals without a complete overhaul. With a modernized technical architecture, cloud-native infrastructure, a redesigned customer experience, our client is ready for whatever comes next.

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