When you work with Softway, you gain a full-service video team, capable of handling live action, 2D, 3D, animation, and motion.
But we don’t start there—we partner with you from the beginning to develop a creative story that matches your business goals. If you are looking for a splashy ad or an impactful internal communication, we tailor the production to your goals.
We listen. We collaborate. We produce what you need.
We’ve worked with brands on both external and internal communications, whether campaigns or one-off productions. We encourage you to come with your business goals in mind, and together we craft a story that will resonate with your audience. For internal communications, we can get creative with virtual and globally dispersed teams to drive inclusion and engagement.
Our typical process starts with a script, and from there we go into pre-production which can include storyboards, location scouting, set design, mood boards, and asset production.
Next, we schedule and film, begin the 2D or 3D animation pipeline, or both! And with multiple review cycles throughout the process, you are always up to date with the steps of production.
We understand that communication is important, in all of its forms. Video brings together all our creative disciplines to deliver your message. It’s efficient, memorable, and a proven way to reach multiple audiences. It’s also increasingly the best way to reach your remote workforce and clients.
We look at internal marketing, change management, culture initiatives, and training content the same way we look at your big ad campaign.
In all, we’ve amassed tens of thousands of views on our video content, and we’re always hungry for more.
The variety of video projects we’ve produced tells you a lot more about our capabilities—
Most studios are hired hands. Softway is your partner. If you are unsure of the video process, we walk you through and manage every step.
Our full-time team includes producers, VFX artists, sound designers, cinematographers, and animators. We even have an on-site sound studio, which allows for flexibility and a more integrated workflow.