Full service video agency, from idea to render

When you work with Softway, you gain a full-service video team, capable of handling live action, 2D, 3D, animation, and motion. 

But we don’t start there—we partner with you from the beginning to develop a creative story that matches your business goals. If you are looking for a splashy ad or an impactful internal communication, we tailor the production to your goals.

Creating video that’s fit for your purpose and virtual workforce

People Image camera color box

We listen. We collaborate. We produce what you need.

We’ve worked with brands on both external and internal communications, whether campaigns or one-off productions. We encourage you to come with your business goals in mind, and together we craft a story that will resonate with your audience. For internal communications, we can get creative with virtual and globally dispersed teams to drive inclusion and engagement.

Your quick guide to video production

Our typical process starts with a script, and from there we go into pre-production which can include storyboards, location scouting, set design, mood boards, and asset production. 

Next, we schedule and film, begin the 2D or 3D animation pipeline, or both! And with multiple review cycles throughout the process, you are always up to date with the steps of production.

Video that targets your business goals and remote work needs

We understand that communication is important, in all of its forms. Video brings together all our creative disciplines to deliver your message. It’s efficient, memorable, and a proven way to reach multiple audiences. It’s also increasingly the best way to reach your remote workforce and clients. 

We look at internal marketing, change management, culture initiatives, and training content the same way we look at your big ad campaign.

In all, we’ve amassed tens of thousands of views on our video content, and we’re always hungry for more.

WideImage_Daikin

Take your pick - 3D, motion, animation and more

Icon_Video_01

The variety of video projects we’ve produced tells you a lot more about our capabilities—

  • Thousands of minutes of animation for education
  • Dozens of short films for corporate training
  • Award-winning social content
  • Interactive assets for CBTs and games

Partnering with Softway’s video studio

Most studios are hired hands. Softway is your partner. If you are unsure of the video process, we walk you through and manage every step. 

Our full-time team includes producers, VFX artists, sound designers, cinematographers, and animators. We even have an on-site sound studio, which allows for flexibility and a more integrated workflow.

section-image-5

You're in good company.

pizza_hut
pringles
bmw
hbo
MemorialHermann
shell
twitter
unicef
woodGroup
amazon
uber
ge
Daikin
CenterPointEnergy
AramcoServicesCompany
section-image-1

Let’s create something.

I have a new story.