Employee spotlight – July 2017 Softway

It’s been a while since we’ve showcased some our favorite folks at work who make up the bigger incredible team at Softway. This employee spotlight initiative is an effort for you to learn more about them and also bridge the gap between our teams in the U.S. and India. Check out who we’ve put in the spotlight this month! Candice Monster     Abhay Srivastava

Ambient user experience. A new era of unfolding opportunities Strategy

The digital era has experienced some high impact technological breakthroughs over the years. Some major milestones include the Internet of Things (IoT), Device Mesh, Augmented Reality, Virtual Reality, Mobility, etc.  With the birth of these technologies, the need for a congruent user experience across platforms and devices with multiple connectivity points also arose. This is where ambient user experience (Ambient UX) comes into play. What...

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restaurant marketing Promotion

Restaurants are betting big on digital media to drive prospective customers to their eating joints. However, when it comes to measuring their online marketing campaigns, many fall short of expectations. They find it difficult to justify the spend on digital marketing. This article shares some points on how restaurants can measure their efforts. Analyze the goals achieved First and foremost, it is important to track the...

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