Softway’s Techtonic 2018 Softway

A summit of this kind was something Softway took on for the first time and it was a huge success. Techtonic, like the name suggests, comes from the earth’s tectonic plates. A force; a sort of disruption; much in sync to what this summit was set to achieve. Technology is constantly evolving and it needed more than just a reminder. It was a time of...

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The Hows & Whys of creating customer journey map Strategy

The options, when it comes to quantitative data, have always been many. The many analytical tools in the market have enabled companies to some extent to ascertain user behavior. But, do they really and completely? This is where a Customer Journey Map (CJM) comes into play, where businesses can now understand the customers’ journey and their qualitative feelings across the digital and traditional touchpoints. What...

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8 points to consider for effective B2C content marketing Promotion

Businesses thrive on content. Content that’s timely, relevant and a value-add for customers with an aim to get customers to make a desired action towards their products or services. That’s B2C content marketing; where every minute content is being populated, so much so, that it has reached a point of information overload for its consumers and competition for the marketers. An effective B2C content marketing...

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