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 The Human Way to AI

Transformation that starts with people,
not just technology.

 The Human Way to AI

Transformation that starts with people,
not just technology.

 
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HumAIn First.

Empowering people. Driving results. 

At Softway, we believe AI shouldn’t replace humanity—it should empower it. That’s why we help organizations adopt AI in a way that’s ethical, empathetic, and effective. Because real change begins with human connection. We call it HumAIn First.

84%

Of digital transformations fail due to lack of people adoption and resistance to change.

How we succeed

We bring over 22 years of technology expertise, a proven people-first framework, and end-to-end AI solutions to help your organization thrive in the age of AI.

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AI is changing everything.
Are you ready?

AI is here. And the businesses that don’t adapt? They’ll be left behind. Beyond HumAIn is the podcast designed to help leaders like you navigate the AI revolution without losing sight of what matters most—your people.

We wrote the book on putting people at the center of business transformation.

Written by four of the leaders at Softway®, Love as a Business Strategy® offers a people-first framework for achieving any business outcome by creating an environment of high performance.

Get ready to ditch the status quo and embrace humanity.

Learn more
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Turn AI potential into performance.

Take our 3 minute AI Readiness Assessment
to unlock your next steps with a free readout.
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Why embrace AI?

Stay Competitive:
Companies that leverage AI see significant gains in efficiency and market share—and those that don’t risk falling behind.

Supercharged Talent Strategy:
Better, faster, stronger. Your people will do more than you ever thought possible. 

Unlock New Growth:
From product innovation to operational excellence, AI fuels breakthroughs that help you reach new customers and increase impact.

Drive Efficiency & Profitability:
Automation and augmentation powered by AI can save costs, optimize operations, and amplify human potential.

Future-Proof Your Business:
Rapid advancements in AI make adaptability critical. Transform now or risk obsolescence in an AI-driven world.

Our HumAIn First consulting ensures that AI adoption is effective, empowers employees, and drives real business impact.

Diane’s experience with our book

"...no business would think of 'Love' as a business strategy..."

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Buy Now
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Five ways AI will create more humanity in the workplace.

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Our offerings

01

Our consultants fuse decades of technical expertise with deep cultural insights. We align digital solutions with organizational values to spark sustainable growth and true impact.

-AI Audit
-AI Strategy
-AI Readiness
-Org design for AI
-Change Strategy for AI Implementation

02

Turn AI concepts into hands-on learning experiences that resonate with every employee. Our interactive sessions foster deep understanding and genuine enthusiasm for change.

-HumAIn First training
-AI Optimization training
-Team Readiness training
-AI leadership adaptability training

03

Accelerate innovation with AI built to your unique needs. We focus on seamless deployment and rapid ROI, ensuring each project drives impactful results. 

-AI Agent Development & Integration
-AI Implementation & Integration
-Centralized Data Management Systems

Our non-linear approach to change.

Unlike traditional organizations that rely on rigid, linear processes to drive change, our approach is dynamic and adaptable.

While others focus on structured, step-by-step methodologies that often overlook the human element and create resistance, we embrace a non-linear strategy that puts people at the center of transformation.

Our approach allows for flexibility, continuous learning, and iterative improvements, ensuring AI adoption aligns with real-world complexities and evolving business needs. With us, change isn't just about ticking boxes—it's about empowering your workforce, fostering a culture of innovation, and driving long-term success.

Our AI trasformation ecosystem.

Discovery & Diagnosis

We assess your organization's AI Readiness, identify key business goals, and uncover potential people-related roadblocks.

Outcome: Tailored AI Transformation Plan that aligns with your strategic vision.

Leadership Strategy Alignment

We partner with leadership to foster commitment and drive alignment, ensuring AI initiatives are strategically integrated across the organization.

Outcome: Engaged leaders champion AI transformation, driving accountability.

People-First Strategy & Culture Building

We apply our “Love as a Strategy” framework and proven change models to drive organizational readiness.

Outcome: Engaged teams ready to embrace new tools and ways of working.

Data Readiness For AI Development

We help craft centralized data management to set a firm foundation upon which your AI can be built.

Outcome: Deliver deeper insights, greater accuracy, and enhanced decision-making capabilities.

AI Development & Deployment

From AI agents to custom tool development, we design and build solutions tailored to your specific business needs and challenges.

Outcome: Scalable, secure, and future-proof AI tools.

Empowering Workforce Adoption

We equip your team with the skills and confidence to embrace AI, providing comprehensive training and ongoing support for seamless integration.

Outcome: Measurable impact, from cost savings to revenue growth, backed by engaged teams.

Continuous Optimization

Post-launch, we provide continuous monitoring, updates, and strategic guidance for AI maturity and ongoing people-related change.

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Real results for forward-thinking organizations.

Increased Efficiency & Cost Savings
Free your teams from repetitive tasks, streamline operations, and improve your bottom line.

Enhanced Employee Productivity
AI works hand-in-hand with your workforce—amplifying output, accelerating workflows, and boosting morale.

Improved Customer Engagement
AI-driven insights help you connect with customers on a deeper level, delivering personalized experiences at scale.

Strategic Agility
 Use real-time data and analytics to pivot quickly in fast-evolving markets and make data-driven decisions.

Innovation & Growth
Stay ahead of competitors with new products, services, and capabilities unlocked by AI’s transformative power.

Ready to shape your AI future
the HumAIn way?

Whether you’re exploring a comprehensive transformation or seeking targeted AI solutions,
our people-first approach sets you up for success.

Let’s talk about your vision and design the roadmap together.