Transformation that starts with people, not just technology.
The Human Way to AI
Transformation that starts with people, not just technology.
Welcome, team AstraZeneca!
What Science Can Do, Powered by What People Can Be.
To achieve AstraZeneca’s ambitious target of $80 billion in revenue and 20 new medicines by 2030, the science must be groundbreaking, but the culture delivering it must be equally transformative.
At Softway and Culture+, we believe that hitting these bold milestones requires more than just advanced technology; it demands a workforce that is empowered, resilient, and ready to innovate.
WHO WE ARE
A people-first consulting firm in the business of AI Transformation.
We transform how organizations think, work, and thrive with AI.
There's plenty to talk about.
When it comes to change, most organizations start with processes and technology, and save the people side for last.
Unfortunately, this approach creates uncertainty, mistrust, churn—and ineffective implementation.
Our Offerings for AstraZeneca
AI Strategy for Leaders
Helping leaders move from experimentation to direction, aligning AI ambition with business priorities, risk appetite, and organizational readiness.
AI Workshops & Training
Transform your AI journey with a people-first approach (a HumAIn first approach) that builds capability and confidence, guiding you from curiosity to real-world solutions.
Change Management & Comms
Softway helps guide organizations through AI-driven change by aligning people early, communicating clearly, and building trust at every stage of the journey. We make boring content binge worthy.
Culture Rise & Leadership Transformation
We equip leaders and teams with the behaviors and tools necessary to build cultures of high performance and change readiness.
23+
Years of Tech Experience
Hundreds of clients across industries, delivering digital transformation at scale.
Technology, communications, creativity, and culture change — all under one roof.
What does success look like?
20 New Medicines, Zero Burnout: Accelerated R&D timelines achieved not by exhausting your scientists, but by removing cultural friction and fear of failure through Love as a Strategy.
AI Adoption, Not Just Implementation: A workforce that doesn't just "use" new tools but trusts and collaborates with them. Our HumAIn approach ensures your digital investments yield actual human returns.
Sustainable Growth, Sustainable People: As you decouple emissions from revenue, we help you decouple high performance from high stress—creating a culture as resilient as your supply chain.
Retention of the Best Minds: In the race for talent in Oncology and BioPharmaceuticals, your culture becomes your strongest moat. Top talent stays where they feel seen, heard, and empowered.
The 'Softway' Advantage Our Strategic Capabilities
Strategy without execution is just a hallucination. When you partner with Softway, you get the full weight of our technical, communication, cultural, and creative powerhouse.
Deep Technical Expertise
From LLM integration and RAG architectures to predictive analytics, our engineers have the 23-year track record to build scalable, secure systems.
Change Leadership
Leveraging our Love as a Change Strategy framework, we equip your leadership team to communicate difficult changes and maintain trust.
Product Realization
We don't just advise; we build. We have the design and development teams to take your AI initiatives from a whiteboard concept to a deployed reality.
Built on ideas that changed the boardroom.
Our approach isn't guesswork. It's rooted in our Wall Street Journal Best-Selling framework, Love as a Business Strategy and Love as a Change Strategy. We bring the same rigor to AI that we brought to culture transformation.
