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 The Human Way to AI

Transformation that starts with people,
not just technology.

 The Human Way to AI

Transformation that starts with people,
not just technology.

 

AI-NATIVE PRODUCT DEVELOPEMENT 

From AI Potential to
Product Advantage

We help help organizations conceptualize, validate, and build
repeatable AI products that drive value.

 

 

More Than Strategy. We Build.

Many know us for our culture work. But under the hood, we are a powerhouse of engineering and product development. For 23 years, we have been building complex, scalable systems for global organizations.

We bring the engineering pedigree to the AI landscape:

Custom LLM Integration
Securely training models on your proprietary data.

Intelligent Automation
Workflows that learn, adapt, and reduce operational drag.

Conversational Interfaces
Chatbots that actually understand context and intent.

PATIENT ZERO

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Meet Mosen, an AI-enhanced change partner that helps you understand what's shifting,
uncover what people need, and build a clear, human-centered plan to move forward.

An AI-first product built by Softway powered by our Love As A Change Strategy® framework.

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We Don't Just Build.We Validate.

Writing code is expensive. Strategy is efficient. Before we write a single line, we partner with you to validate the concept. We ensure your idea solves a real user problem and has a viable business case.

We aren't here to build "cool demos." We are here to build products that survive in the wild and generate ROI. If the idea isn't ready, we will tell you.

That’s what partners do.

FROM ONE-OFFS TO SYSTEMS

Driving Repeatable Innovation,
together.


An isolated AI tool is interesting. A system of AI products is transformative.
We help you move from scattered experiments to a repeatable product development engine.

Whether you need a Proof of Concept (POC) to win internal buy-in, or a full-scale production rollout, we have the scale to grow with you.
We help you create the assets that become your organization's intellectual property.

Built on ideas
that changed the boardroom.

Our approach isn't a guess. It's rooted in our Wall Street Journal Best-Selling framework, Love as a Business Strategy and Love as a Change Strategy. We bring the same rigor to AI that we brought to culture transformation.

 

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Diane’s experience with our book

"...no business would think of 'Love' as a business strategy..."

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Ready to shape your AI future,
the HumAIn way?

Whether you’re exploring a comprehensive transformation or seeking targeted AI solutions,
our people-first approach sets you up for success.

Let’s talk about your vision and design the roadmap together.