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COOKIE POLICY
The Cookie Policy explains how Softway uses cookies and similar technologies in the course of our business, through our website www.softway.com. It explains what these technologies are, and why we use them, as well as your rights to control our use of them.
1. WHAT ARE COOKIES?
Cookies are small text files that a website asks the user’s browser to save on the user’s system/device, when a user visits the website, in order to remember the user’s device upon revisiting the website or during the session. Cookies set up by the domain www.softway.com are called first-party cookies and cookies set by other domain(s) than the website(s) you are visiting are termed as third-party cookies. Third-party cookies are generally used for marketing and advertising purposes.
2. PURPOSE OF USING COOKIES
Our website www.softway.com (“Softway” or “We” or “Our” or “Website”) uses cookies and other tracking technologies for the following purposes:
- Keeping you signed in
- Understanding how you use our website
- Improving your user experience
3. TYPES OF COOKIES USED BY SOFTWAY
- Advertising Cookies
- Analytics & Customization Cookies
- Essential Cookies
- Performance & Functionality Cookies
- Unclassified Cookies
4. COOKIE LIST
The table below provides additional details on the specific cookies used on www.softway.com:
A . Advertising Cookies: These cookies may be sent through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
| Name of Cookie | Cookie Provider | Type of Cookie | Duration | Purpose |
|---|---|---|---|---|
| ct* | 241421.tctm.co | Third Party | Session | This cookie stores whether a user can be tracked with conditional tracking. |
| test_cookie | doubleclick.net | Third Party | 1 day | This is used for serving targeted advertisements that are relevant to you across the web. |
| fr | facebook.com | Third Party | 3 months | This is an advertising tracker from Facebook. Facebook is an online social networking service that enables its users to connect with friends and family. |
| UserMatchHistory | linkedin.com | Third Party | Session | This cookie is used as ads ID syncing. |
| lastExternalReferrer | www.softway.com | First Party | Session | This cookie is used to find out where the visitor comes from. |
| campaign | softway.com | First Party | 2 days | This cookie is used by those companies to build a profile of your interests and show you relevant adverts on other sites. |
| __utmt_sfga | softway.com | First Party | 1 day | This cookie is used to store the UTM parameters associated with a user's visit to the website. |
| _fbp | softway.com | First Party | 3 months | This cookie identifies browsers for the purposes of providing advertising and site analytics services. |
| lastExternalReferrerTime | www.softway.com | First Party | Session | This item is used for visitor evaluation of where the visitor comes from. |
| _gcl_au | softway.com | First Party | 3 months | This cookie is used by advertisers to measure user activity and the performance of their ad campaigns. |
| content | softway.com | First Party | 2 days | This is an advertising tracker from IL MAKIAGE. IL MAKIAGE is a New York based, tech-driven prestige beauty brand that is shifting millions of customers to shopping for beauty online. |
| conversion_page | softway.com | First Party | 2 days | This is an advertising tracker from LinkGraph. SEO company with a powerful editorial engine, SaaS tools, and consistent roll out of new services and in-dashboard tools. |
| keyword | softway.com | First Party | 2 days | This cookie is used to present you with personalized content and ads. |
| medium | softway.com | First Party | 2 days | This cookie is used by the site to store campaign sources and attribute to other site activity. |
| source | softway.com | First Party | 2 days | This cookie identifies the advertiser, site, publication, etc. that is sending traffic to your property. |
| sp_landing | spotify.com | Third Party | Session | This cookie is to observe the preferences you reveal through your use of the Website and to send you advertising messages in line with those preferences. |
| _gcl_ls | www.softway.com | First Party | Session | This cookie is used by advertisers to measure user activity and the performance of their ad campaigns. |
| li_adsId | www.softway.com | First Party | Session | This cookie helps identify and track users for advertising purposes, enabling the site and advertising partners to offer more personalized and relevant advertising. |
B. Analytics & Customization Cookies – These cookies are used for serving targeted advertisements that are relevant to you across the web.
| Name of Cookie | Cookie Provider | Type of Cookie | Duration | Purpose |
|---|---|---|---|---|
| IDE | doubleclick.net | Third Party | 1 year 1 month | This is used for serving targeted advertisements that are relevant to you across the web. |
| NID | google.com | Third Party | 6 months | This cookie is used for the purpose of showing ads in services for signed-out users. |
| AnalyticsSyncHistory | linkedin.com | Third Party | Session | Used to store information about the time a sync took place with the lms_analytics cookie. |
| __hstc | softway.com | First Party | 6 months | This cookie is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
| __utma | softway.com | First Party | 1 year 1 month | Used to distinguish users and sessions. |
| __utmb | softway.com | First Party | 1 day | Used to determine new sessions/visits. |
| __utmc | softway.com | First Party | Session | This cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. |
| __utmv | softway.com | First Party | 1 day | This cookie is used to store visitor-level custom variable data. |
| __utmz | softway.com | First Party | 6 months | Stores the traffic source or campaign that explains how the user reached your site. |
| _ga | softway.com | First Party | 1 year 1 month | Used to distinguish users. |
| _ga_* | softway.com | First Party | 1 year 1 month | This cookie is used to persist session state. |
| _gat* | softway.com | First Party | 1 day | This cookie is used to throttle request rate. |
| _gid | softway.com | First Party | 2 days | Used to distinguish users. |
| hubspotutk | softway.com | First Party | 6 months | This cookie keeps track of a visitor's identity. It is passed on form submission and used when reduplicating contacts. |
| landing_page | softway.com | First Party | 2 days | This cookie is used to track, report, and analyze on landing pages. |
C. Essential Cookies – Some cookies are required for technical reasons in order for our websites to support functions such as logging in, etc.
| Name of Cookie | Cookie Provider | Type of Cookie | Duration | Purpose |
|---|---|---|---|---|
| __cf_bm | f.hubspotusercontent40.net | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| __cf_bm | hs-analytics.net | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| __cf_bm | hs-banner.com | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| __cf_bm | hs-scripts.com | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| __cf_bm | hs-sites.com | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| __cf_bm | hsadspixel.net | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| __cf_bm | hsappstatic.net | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| __cf_bm | hscollectedforms.net | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| __cf_bm | hsforms.com | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| _cfuvid | hsforms.com | Third Party | Session | This is a Rate Limiting Rule cookie. It is used to distinguish individual users who share the same IP address. |
| __cf_bm | hsforms.net | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| __cf_bm | hubapi.com | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| __cf_bm | hubspot.com | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| _cfuvid | hubspot.com | Third Party | Session | This is a Rate Limiting Rule cookie. It is used to distinguish individual users who share the same IP address. |
| __cf_bm | hubspot.net | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| __cf_bm | hubspotusercontent-na1.net | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| __cf_bm | hubspotusercontent.com | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| __cf_bm | hubspotvideo.com | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| __cf_bm | linkedin.com | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| bcookie | linkedin.com | Third Party | 1 year | Browser Identifier cookie to uniquely identify devices accessing site to detect abuse on the platform. |
| __privaci_cookie_consent_generated | softway.com | First Party | 1 year | SECURITI.ai cookies are required to support core functionality of the SECURITI.ai consent solution. They help maintain and honor consent preferences submitted by the user. |
| __privaci_cookie_consent_uuid | softway.com | First Party | 1 year | SECURITI.ai cookies are required to support core functionality of the SECURITI.ai consent solution. They help maintain and honor consent preferences submitted by the user. |
| __privaci_cookie_consents | softway.com | First Party | 1 year | SECURITI.ai cookies are required to support core functionality of the SECURITI.ai consent solution. They help maintain and honor consent preferences submitted by the user. |
| __privaci_cookie_no_action | softway.com | First Party | 2 days | SECURITI.ai cookies are required to support core functionality of the SECURITI.ai consent solution. They help maintain and honor consent preferences submitted by the user. |
| __privaci_latest_published_version | softway.com | First Party | 1 year | SECURITI.ai cookies are required to support core functionality of the SECURITI.ai consent solution. They help maintain and honor consent preferences submitted by the user. |
| __cf_bm | twitter.com | Third Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| _GRECAPTCHA | www.google.com | Third Party | 6 months | This cookie is used to protect our site against spam inquiries on contact forms. |
| bscookie | www.linkedin.com | Third Party | 1 year | Used for remembering that a logged-in user is verified by two factor authentication. |
| __cf_bm | www.softway.com | First Party | 1 day | This cookie is used on end-user devices that access customer sites protected by bot management or bot fight mode. |
| _cfuvid | www.softway.com | First Party | Session | This is a Rate Limiting Rule cookie. It is used to distinguish individual users who share the same IP address. |
| cp_sessionid | www.softway.com | First Party | 1 year 1 month | The session ID is a unique number a server assigns to requesting clients and tracks user activity (e.g., when a user logs in and closes the website). The cookie ensures that the session won't get lost. |
D. Performance & Functionality Cookies – These are cookies used specifically for gathering data on how visitors use a website, which pages of a website are visited most often, or if they get error messages on web pages. These cookies monitor only the performance of the site as the user interacts with it. These cookies don’t collect identifiable information on visitors, which means all the data collected is anonymous and only used to improve the functionality of a website.
| Name of Cookie | Cookie Provider | Type of Cookie | Duration | Purpose |
|---|---|---|---|---|
| __Host-GAPS | accounts.google.com | Third Party | 2 years | This cookie is used to collect data on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded with the purpose of generating reports for optimising the website content. |
| li_sugr | linkedin.com | Third Party | Session | Used to make a probabilistic match of a user's identity outside the designated countries. |
| lidc | linkedin.com | Third Party | 2 days | To facilitate data center selection. |
| __hssc | softway.com | First Party | 1 day | This cookie keeps track of sessions. This is used to determine if site should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount, and session start timestamp. |
| __hssrc | softway.com | First Party | Session | This cookie is set to determine if the visitor has restarted their browser. |
| _hjSessionUser_* | softway.com | First Party | 1 year | This cookie is set when a user first lands on a page. Persists the User ID which is unique to the site. Ensures data from subsequent visits to the same site are attributed to the same user ID. |
| _hjSession_* | softway.com | First Party | 1 day | This cookie holds the current session data. Ensures subsequent requests in the session window are attributed to the same session. |
| _hjTLDTest | softway.com | First Party | Session | Enables site to try to determine the most generic cookie path to use, instead of page hostname. It means that cookies can be shared across subdomains. |
| sp_t | spotify.com | Third Party | Session | This cookie is used to implement audio-content from on the website. Can also be used to register user interaction and preferences in context with audio-content. |
| hs_ab_test | www.softway.com | First Party | Session | This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before. |
| LAST_RESULT_ENTRY_KEY | www.youtube.com | Third Party | Session | This cookie is used to store the user's video player preferences using embedded YouTube video. |
| TESTCOOKIESENABLED | www.youtube.com | Third Party | 1 day | This cookie used to save individual comfort settings you have selected and keep them for your current and future visits to the site. |
| VISITOR_INFO1_LIVE | youtube.com | Third Party | 6 months | This cookie is used to measure user's bandwidth to determine whether user gets the new player interface or the old. |
| VISITOR_PRIVACY_METADATA | youtube.com | Third Party | 6 months | This cookie is used to remember user input and associate a user’s actions. |
| YSC | youtube.com | Third Party | Session | This cookie is used to remember user input and associate a user’s actions. |
| __Secure-* | youtube.com | Third Party | 6 months | This cookie is used to enhance the security of user sessions by ensuring that data is transmitted securely. It helps protect user information from unauthorized access and supports the overall security framework of the website. |
| remote_sid | youtube.com | Third Party | Session | This cookie is used to allow us to embed videos. |
E. Unclassified Cookies
| Name of Cookie | Cookie Provider | Type of Cookie | Duration | Purpose |
|---|---|---|---|---|
| https://px.ads.linkedin.com/collect/?pid=1713226&conversionId=2554618&fmt=gif | www.softway.com | First Party | Session | Unclassified |
| ct241421 | www.softway.com | First Party | Session | Unclassified |
| techno | www.softway.com | First Party | 1 day | Unclassified |
5. HOW CAN I CONTROL THE COOKIE PREFERENCES?
You can also manage your cookie preferences through our Cookie Settings. We attempt to provide clear information and options regarding cookies and privacy preferences for each cookie that this website requests your browser to store.
6. REVIEW AND UPDATE
We may update this Cookie Policy from time to time. Therefore, we encourage you to periodically review this page for the latest information on the Policy.
Last Updated: 17 September 2025