softway-logo-BGwH_Jv9Leading AI | An Executive Experience

Move from Risk to Readiness. Lead AI with Confidence from Day One.

Leading AI is a half-day experience that gives leaders a real mental model of artificial intelligence. What it is, how it works, the risks, and how to lead it. No jargon. No panic. Just clarity. Powered by the HumAIn First™ framework and facilitated by best-selling  authors of Love as a Business Strategy and Love as a Change Strategy.


Open Seating: July 8th
Time: 8 AM - 12 PM
Location: Amegy Tower (1801 Main Street, Houston Texas)
Price: $3000 per seat

 
 
 

The Reality

You don't just need to know how AI works. You need to know how to lead an organization that uses it.

You've heard the buzzwords. You've seen the demos. You've been told AI will change everything—and you believe it. But you're still asking:

"How do I justify the ROI?"
"How do I protect our proprietary data?"
"How do I get my people to adopt this without mutiny?"

Those aren't technology questions. They're leadership questions. And they're exactly what Leading AI is built to answer—in plain language, with real frameworks, in half a day.

 

The Experience

Half Day. No Fluff. Pure Strategy.

Leading AI is a facilitated conversation—not a lecture—that demystifies AI for the leaders who have to make decisions about it.

Grounded in the frameworks of our bestselling books and powered by the HumAIn First™ approach: People → Process → Technology, in that order.

It runs as a duet, two facilitators in dialogue, drawing the room in rather than talking at it.

High-Level Agenda

BEGINNING

State of AI +
The Deep Dive

Educational

The honest picture of where AI actually is — capability, adoption, and what's at stake. Then a conversational deep dive into how it works: transformers, hallucinations, RAG, agents, prompting. The single biggest "aha" we're going for: "this stuff is actually not hard to understand."

 
MidDLE

Risks, Traps, & Frameworks (oh my)!

Conversational

Risk literacy—through story, not slides. Teams compete to name AI risks from memory and learn the vivid human stories behind each one. Then we talk through real, honest traps and examples of where to go wrong, and how to go right through our HumAIn-First™ Framework.

 
CLOSING

Strategy +
Applied Activity

Practical

Teams pitch an AI solution that brings humanity back to work—no tech required, just sharp thinking and a HumAIn First lens. For private team sessions, we close with your Three Horizons and an AI governance discussion tailored to your organization.

 

The ROI

Four outcomes.

A real mental model of AI (how it works, where it fails, and how to lead it) plus a strategic stance you can act on immediately.

Your Registration Includes:

AI Strategy & Approach

Leave with an understanding around how to build a strategic roadmap specific to your organization's AI challenges and goals.

HumAIn Leadership Certification

Validate your expertise and signal to your stakeholders that you are ready to lead in the digital future.

1-Hour Expert Consultation

Post-event, receive a private 60-minute strategy review with a Softway expert to discuss and refine your strategy.

The Executive Toolkit

Access to frameworks, templates, and content used during the session.

 

private team format only

Applied AI Strategy Discussion

For private sessions: a tailored Three Horizons and AI Governance discussion for your leadership team—where you are today, where you want to go, and what's in the way.

This consulting conversation sets up your next move.

Authority

Why Softway

Softway has spent 23 years navigating the intersection of technology and humanity. We literally wrote the books on it.  Our HumAIn First™ approach is the only framework that addresses both the technical reality of AI and the human reality of your workforce.

Love as a Business Strategy

Best-selling Book

&

Love as a Change Strategy

Best-selling Book

Trusted to help transform: 

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The Audience

Built for leaders—regardless of
technical background.

You don't need to know how to code. You don't need to have used AI before. You need to lead people through a transformation that's already underway—and this workshop gives you the foundation to do that well. Scales to 60–80 leaders with just two facilitators.

C-Suite Executives
VPs & Directors
Business Unit Leaders
 

The clearest four hours you'll spend on AI this year.

Open seating events are limited to ensure a high-value, peer-to-peer experience. Private team sessions book 4–8 weeks out. Either way—the sooner you build the foundation, the sooner your team can lead.

Investment

$3000

Includes half-day workshop, meals, materials, certification, and post-event consulting.

Softway

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