SimplyHome
A digital transformation journey
Softway partnered with SimplyHome to redefine the online rental experience, creating something new, transformative, and human-centric for both renters and the SimplyHome team.
SimplyHome aimed to revolutionize the online rental experience for their users. This meant tackling the challenge of overhauling their outdated platform and clunky CMS, with a focus on improving key features like advanced search and mobile experience. The goal? A flexible, user-friendly platform that embodies SimplyHome's innovative spirit.
SimplyHome's new platform prioritizes renters with a user-friendly website built on HubSpot CMS. A mobile-first design ensures easy browsing. Advanced search filtering (budget, size, location, school district) is visualized with interactive maps. Rently integration allows self-guided tours.
Our approach
01
Kickoff & Discovery Phase: Aligned teams, set goals, and conducted a TechXperience workshop to dive into current systems and future visions.
02
Tailored Solution Architecture: Selected HubSpot as CMS, developed custom APIs, and built a renter-focused tech stack.
03
Phased Implementation: Developed in phases with continuous feedback loops, including testing, user acceptance, training, and clear handover.
04
Agile Project Management: Transparent communication, regular progress reviews, and adherence to accessibility standards (WCAG).
Delivering value, empowering renters & elevating SimplyHome’s Vision
Workshop
Pre-planning workshop
We held a multi-day workshop with the client to create customer journey maps, wireframes, templates, and the site structure so we understood fully the needs of their customers, business, and website design.
Project Gallery
Animation & Infographics
Interactive modules
We also created a suite of animated icons, hero images, and even a custom infographic module that kept users engaged and informed.
The results
01
SimplyHome’s website is now an intuitive platform that attracts prospective tenants and fosters community.
02
The transformation resulted in an increase in occupancy rates and overall growth, while maintaining a human-centric focus.
03
Empowered the SimplyHome team with the tools and training they needed to confidently manage their digital presence.
04
Softway has continued to collaborate with SimplyHome to expand their site with more robust content, such as FAQ videos, history timelines, and additional development support.
Key insights & takeaways
Collaboration for innovation
At Softway, we brought our expertise and values together with SimplyHome’s vision to create a transformative experience.
Redefining renting
By focusing on quality, community, and the human touch, we helped SimplyHome redefine what renting can truly be—a joyful, empowering experience.
Ready to grow? Let's talk.
We are excited to help with your technology, communication, and culture change needs. Let’s talk shop as soon as you’re ready.
AI is changing everything.
Are you ready?
AI is here. And the businesses that don’t adapt? They’ll be left behind. Beyond HumAIn is the podcast designed to help leaders like you navigate the AI revolution without losing sight of what matters most—your people.
Our way of working is Wall Street Journal and USA TODAY bestseller.
Written by four of the leaders at Softway®, Love as a Business Strategy® offers a people-first framework for achieving any business outcome by creating an environment of high performance.
Get ready to ditch the status quo and embrace humanity.
