Content Editor & Social Media Specialist

What you'll do

Video & Social Content

Turning raw recordings into short-form video and platform-native posts.

• Turn long-form videos, conversations, podcasts, and events into short-form content — finding the hook, not just cutting chronologically.
• Handle the actual edit yourself: pacing, motion graphics, on-screen text, sound.
• Use AI to your advantage: transcripts, rough cuts, captions — whatever gets you to the finished piece faster.
• Write platform-appropriate social posts, adapting into the distinct voices of our authors and leaders.
  
  
  

Written & Web

Long-form writing, and keeping our sites current.

• Turn recordings into written posts, articles, and website resources — using voice-and-tone guides or AI assistants, then editing carefully rather than publishing raw output.
• Add and update content across Softway.com, Culture-Plus.com, and LoveAsAStrategy.com — within existing brand and design systems.
  
  
  

Channel Ownership & Reporting

Actually running the calendar, the queue, and the numbers — not just producing assets and handing them off.

• Own and manage posting across our designated social accounts — not just planning content, actually running the channels.
• Build and maintain a content calendar, with a real backlog — working weeks ahead, not reacting daily.
• Track what's working and put together simple performance signals and reports — the strategy team should be able to see what's landing and why.
  
  
  

Email & Events — Growing Responsibility

Not day one — where this role expands over time.

• Help map and write nurture campaigns for event attendees, prospects, and subscribers, and build simple HubSpot workflows.
• Support event promotion — listings, social, partner toolkits, invitations, and follow-up.

Show us how you think — not just what you've made.

We're not hiring for a checklist. But the right person will read this and recognise themselves:

Good fit if:

• You naturally notice the best sentence in a conversation, and know why the opening determines whether someone keeps watching.
• You enjoy turning one strong idea into several different pieces of content.
• You know how to use AI without letting the work sound generic — you edit it, not just publish it.
• You're comfortable with feedback and improve the work quickly.
• You're excited by owning a content engine, not just completing assignments.
• You have a real eye for visual judgment — layout, on-screen text, basic composition feel intuitive, not foreign.

Probably not, if:

• You need every task scripted in detail before you'll start — this role runs on noticing what needs to happen, not waiting to be told.
• You'd rather let AI generate the final post or edit than actually shape it yourself.
• You go quiet when something's stuck instead of flagging it early.
• You see scheduling, reporting, or routine posting as beneath the "real" creative work — it's most of the job.
• Feedback makes you defensive rather than something you use to get better fast.

What success looks like

Within the first few months, this role should be:

• Owning the social content calendar with a real multi-week backlog
• Reliably turning long recordings into several strong short-form assets
• Writing in the voice of our leaders and brands with minimal rewrites needed
• Publishing and updating website content independently
• Supporting at least one active nurture campaign