At Softway, we help organizations move through AI transformation without losing the humans inside it. Our creative team sits right at the center of that: we build the identities, campaigns, and internal experiences that make a client's change feel real to the people actually living it — and increasingly, we build that work alongside AI, not around it.
We're looking for a creative generalist who moves across design, writing, strategy, video, and marketing without waiting for a handoff — someone genuinely comfortable building with AI as part of the process, not just aware it exists. You'll work directly on client engagements, taking a brand or program from a founder's story to a full visual and messaging system, sometimes with a working prototype along the way. The work varies week to week. The standard for it doesn't..
We're not hiring for a checklist. But the right person will read this and recognise themselves:
A track record of noticing what needs to happen and doing it, rather than waiting to be told, someone who treats a client engagement like their own to steward.
Interested in working with Softway? Tell us about yourself, and we'll be in touch about next steps if you're shortlisted.
Want to learn more about Softway? Learn more →
We've got your application and will review it properly. Expect to hear from us soon.
We've got your submission and we'll review your resume and challenge together. Every applicant gets a real response — not a form letter. Expect to hear from us within two weeks.
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