Disrupt the energy industry by offering an electricity price brokerage service.
Torch Energy Solutions and Softway partnered to develop an online platform that allows Texas residents to name their electricity price, and Texas energy providers to meet the demand. We developed the web-powered portal to provide Torch Energy an experience that is simple for the customer and highly customizable for retail energy providers.
The “Name Your Electricity Price” concept was the starting point. Making price the top priority, the Torch Energy system asks energy customers two simple questions: What is your zip code? And, what do you want to pay? Once that information is collected, the system suggests plans based on a customer price match.
Technology empowers customers to become savvy purchasers in all areas of their life. Torch leveraged technology to create a marketplace where energy demand and supply are connected more closely than ever before.