Redesign and reconstruct an e-commerce experience for desktop and mobile with simplified administration on the backend.
Baker Hughes is a worldwide provider of oil and gas
essentials through the ShopBakerHughes.com website.
They sell a wide variety of products, including drill bits,
fluids and chemicals.
Prior to working with Softway, the website struggled with engagement and conversions due to an outdated content management system.
A high priority for the client was ease of management. Magento e-commerce was the go-to solution for online retail heavy lifting. We recommended responsive design, versus a mobile website or app, to simplify future updates.
Considering the global audience accessing the site, it was imperative taxes and shipping were calculated accurately. Design and development executed perfectly, and in less than three months we tested and planned for launch.