Mad for
hot dog pizza

Pizza Hut Social Media Vine Campaign Case Study

Objective

Create awareness on social media of Pizza Hut's new product: Hot Dog Bites Pizza.

Strategy

  • Communicated the deliciousness of the product, and the creative mindset required to create such a crazy food mash-up
  • Post on influencer's Vine and Instagram profiles to gain maximum exposure on platforms
Pizza Hut Vine Case Study

Tactics

Niche approached us on behalf of Pizza Hut to launch a 3-week summer promotion of their new Hot Dog Bites Pizza. This project allowed us to experiment with elaborate, fabricated set design, fusing 2-D animation with physical assets. It hit a million loops in 24 hours.

Results

Vine:
1,000,000 Loops
2,609 Likes
295 Revines
51 Comments
162 Social Shares

Instagram:
87 Likes
7 Comments

Pizza Hut Hot Dog Bites Pizza Vine

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