Our work.

The product of partnership

When we say “our work”—we really mean it. On every project, we know great results are only possible through the collaboration of our many team members, and of course, through the strong working relationships we build with our clients. Here’s just a small sample of our projects.

EthosEnergy

Digitizing an O&G tracking system

Serving 100 countries, EthosEnergy is a leading independent service provider of rotating equipment and solutions to the power, oil & gas, and...

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EthosEnergy

Digitizing an O&G tracking system

Challenge
Serving 100 countries, EthosEnergy is a leading independent service provider of rotating equipment and solutions to the power, oil & gas, and industrial markets. Despite their many high-performance products and services, there was one area where EthosEnergy needed some help: providing an efficient time-tracking system for their oilfield workers. Their outdated paper timesheets slowed down their processes, performance, and efficiency.
 
Solution
We helped their paper-dependent system go digital with a time-tracking app (and hopefully saved some trees while we were at it). We helped to integrate the app into the team’s everyday workflow, so now there’s more accuracy when clocking in and out—and more visibility of timesheets for the corporate office and other users. The client can also capture digital signatures now to authenticate employee hours and access a global database of employee and job data. 
 
Results
  • Digitizing the time tracking process saved time for field staff
  • Drove operational performance improvements within the field and throughout the invoicing process
  • Reduced field-based accounting errors and drove reduction in revenue leaks
  • Implemented efficiencies in the invoicing process—which led to improvements in speed of client payments and cash collection
  • Reduced ongoing business costs through digitization of manual and paper-based processes
 
 

Entrust Energy

Simplifying the electricity experience

Entrust Energy came to Softway with a big ask. Not only did they want to refresh the brand to help their commercial and retail energy business...

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Entrust Energy

Simplifying the electricity experience

Challenge
Entrust Energy came to Softway with a big ask. Not only did they want to refresh the brand to help their commercial and retail energy business position itself above the competition, but they also wanted to further diversify their sales channel mix. Softway was engaged as a strategic partner to help Entrust evolve its brand—and to begin exploring more digital marketing and technology in the process.
 
 
Solution
Through a holistic strategy and creative workshops, Softway was able to redefine Entrust’s vision and story. This paved the way to refreshing the brand, repositioning its services, and building out technology tools to enable marketing and sales. Additionally, our technology solution tied its in-house systems into new middleware that connects to a custom designed, enterprise-level website with a user-friendly content management system (CMS).
 
Results
  • Received positive feedback from business, partners, and customers
  • Increased site usage by customers and partners, leading to additional online and digital sales
  • Improved user experience has begun to drive a lower-costing customer acquisition channel
 
 

Direct Comfort

Building a better product catalog

Goodman, a brand that takes pride in designing, engineering, and assembling their HVAC products within the U.S., wanted to market their product lines...

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Direct Comfort

Building a better product catalog

Challenge
Goodman, a brand that takes pride in designing, engineering, and assembling their HVAC products within the U.S., wanted to market their product lines in a different way. The client wanted homeowners to be able to easily view the features and specifications of their energy-efficient heating and cooling systems online. The Direct Comfort website needed to be engaging and user-friendly (of course), but also give their internal team the power to manage content changes in a snap.
 
 
Solution
Softway started out by conducting research on the HVAC market, which led to the creation of a complete online catalog: Direct Comfort. The website’s design and development were centered on the best way to market products. Based on Sitefinity’s content management system (CMS), the site allowed for a custom-solution product catalog.
 
Results
  • Users were able to easily find product content
  • Created significant lead generation and online brand awareness
 

Daikin Showroom

Driving sales in 3D

Daikin is the world’s #1 HVAC manufacturer, with more than $20 billion in global sales in 2018—but air conditioning is just one part of what they do....

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Daikin Showroom

Driving sales in 3D

Challenge
Daikin is the world’s #1 HVAC manufacturer, with more than $20 billion in global sales in 2018—but air conditioning is just one part of what they do. Daikin needed to show the world that they were more than just an HVAC company.
 
Solution
Daikin is a technology powerhouse, constantly innovating the home services industry and changing the way people live all over the world. Our project needed to respect that breadth of purpose, so we got to work on the Daikin Showroom: a 10,000+ square-foot space that includes a state-of-the-art immersive experience. Softway designed augmented reality encounters, interactive animations, video presentations, and the “Sound Cave”—a 3D audio experience showcasing Daikin’s advances in HVAC sound and aural characteristics.
 
Results
  • Provided insights to Daikin’s technological leadership
  • Reinforced the company strategy of showcasing their superior solutions and services
  • Created and executed augmented reality technology and sound cave
  • Helped Daikin expand its brand awareness within the U.S.
 

Black by Brian Gavin

Launching a new luxury brand

Brian Gavin Diamonds—a diamond retailer that does most of its business online—was ready to branch out into the ultra-premium luxury market with Black...

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Black by Brian Gavin

Launching a new luxury brand

Challenge
Brian Gavin Diamonds—a diamond retailer that does most of its business online—was ready to branch out into the ultra-premium luxury market with Black by Brian Gavin. The trouble was: most ultra-premium purchases aren’t done online. Softway was engaged to help shift those purchasing perceptions, help this new line stand out in a saturated market, and do it all without cannibalizing existing sales on the client’s retail website.
 
Solution
After extensive market and customer research, we decided to let millennial purchasing drivers—like the need to understand the complete story behind a product—guide our creative strategy. Our vision was to speak to the emotional side of the audience (a celebration of life’s finest moments) and the rational side of the brand (this is the highest level of craftsmanship you can find anywhere). The launch strategy included a VIP shopping period for high spenders, a targeted online ad campaign, as well as seeded press releases in trade pubs.
 
Results
Within three months of launch:
  • 30% increase in sales
 
 

Akyta

Helping a new company make its mark

While experiencing tremendous growth, an existing client had a vision to create a new, technology-first advisory and services business. Their goal...

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Akyta

Helping a new company make its mark

Challenge
While experiencing tremendous growth, an existing client had a vision to create a new, technology-first advisory and services business. Their goal was to complement current offerings while increasing overall shareholder value. They required business strategy support, consulting, and a partner to help validate, formulate, and bring this new company’s vision to life—along with internal and external rollout help.
 
Solution
Combining competitive research with internal evaluation of skillsets and offerings, Softway created a vision and position for the brand—along with a name, logo, and messaging framework—to help Akyta differentiate themselves as they began to go to market. We also armed their executives and leaders with the tools needed to position the sales team for success and provided supporting marketing collateral for client presentations and external activities.
 
Results
  • Successful brand launch
  • Acquisition of first client
  • Alignment across the business on company objectives
  • Improved internal employee satisfaction

Goodman CoolCloud HVAC App

Enhancing the maintenance process

Goodman Manufacturing Company, L.P. makes some of the most energy-efficient HVAC systems on the planet, but their customers were stuck in the paper...

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Goodman CoolCloud HVAC App

Enhancing the maintenance process

Challenge
Goodman Manufacturing Company, L.P. makes some of the most energy-efficient HVAC systems on the planet, but their customers were stuck in the paper age. Before, when independent contractors would identify an issue that needed research, they were still thumbing through dense, thousand-page manuals to find a solution. That’s not the efficiency or value Goodman desired.
 
 
Solution
We decided to digitize how HVAC contractors interacted with Goodman and Amana brand products. Their products already had smart features, but contractors needed a way to access them—that way, they could diagnose problems without having to be physically next to a unit (after initial setup). Better still, they could interact with and store data of HVAC systems, simplifying the maintenance and installation process now and in the future. So, we built the CoolCloud HVAC app and made it available to every contractor sellng the Goodman and Amana brand in the U.S. and Canada.
 
 
Results
  • Available on iOS and Android, both on tablet and smartphone, CoolCloud HVAC now has more than 4,400 active users per month
  • Widespread adoption made installation and maintenance easy, reducing repair time, increasing safety, and improving performance
  • As a result, HVAC contractors have just one more reason to offer Goodman and Amana brand products instead of the competition
 
 

King Ranch

Helping a Texas giant go social

King Ranch isn’t just a charming brand name. It’s a real ranch in Kingsville, Texas that occupies an area larger than the state of Rhode Island. But...

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King Ranch

Helping a Texas giant go social

Challenge
King Ranch isn’t just a charming brand name. It’s a real ranch in Kingsville, Texas that occupies an area larger than the state of Rhode Island. But even with such a sizable geographic footprint—their social media presence was next to zero. Despite operating a diverse portfolio of businesses (everything from ranching to publishing) they had an ice-cold contact list and withered social media channels. They wanted to update their online presence and bring their marketing into the 21st century.
 
Solution
We worked with the King Ranch C-suite and their social media department to strategize a focused approach to build excitement around their brand. We identified Facebook, Instagram, and Pinterest as relevant targets, and tested a variety of organic and paid advertisements on each platform. Softway also met with the client to understand upcoming sales and cultural events at stores and on the ranch. This information would help us populate a content calendar of planned posts and emails. In addition, our team reviewed analytics monthly to provide insights and analysis throughout our engagement.
 
Results
  • Client saw an increase in cross-channel conversions and website sales through targeted product campaigns
  • Web sessions via social surpassed monthly goal by 25.2%
  • Social conversions increased by 52.11% within one month 
 

Amana HAC

Creating more content control

The client wanted a website that was as reliable, flexible, and modern as the heating and cooling units they manufacture. They needed to control...

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Amana HAC

Creating more content control

Challenge
The client wanted a website that was as reliable, flexible, and modern as the heating and cooling units they manufacture. They needed to control content easily, without having to rely on IT support for every change. The Amana brand staff knew an updated content management system (CMS) was necessary, but didn’t have the complete skills to choose the best platform and implement it.
 
 
Solution
Softway partnered with Amana to develop a reliable web solution that could support their traffic and technical needs. So, we worked to build a user-friendly platform that would allow Amana to update its existing web content on the fly, or plan ahead and publish later—opening up a world of content possibilities. 
 
Results
  • Amana brand’s updated CMS and workflow allowed them to effortlessly expand their site content
  • The new site drove up to a 300% increase in customer visits and conversions
 

 

The Intersect Group

Giving one staffing agency an edge

TIG is a mid-sized staffing agency headquartered in Atlanta, with offices in Dallas and Charlotte. When they first reached out to Softway, they had a...

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The Intersect Group

Giving one staffing agency an edge

Challenge
TIG is a mid-sized staffing agency headquartered in Atlanta, with offices in Dallas and Charlotte. When they first reached out to Softway, they had a reputation for offering excellent talent solutions in the IT, Finance & Accounting, and Digital Marketing Technology spaces. But their branding didn’t embody the unique qualities that made their success possible. They wanted their presence to reflect their old-school commitment to people, modern strategies, and top-notch recruiters. They wanted to address their candidates and clients in a more genuine way. And they wanted to make sure their own recruiting efforts for TIG employees weren’t lost in the mix.
 
 
Solution
To really get a gist of who TIG was, Softway held a workshop to identify the existing beliefs, truths, and personality that already existed within the TIG organization. Using those insights, Softway created a messaging framework and helped extend their brand digitally. We went a step further by creating a fully reimagined website experience based on a content strategy built to help TIG effectively reach their target audiences.
 
 
Results
  • Client satisfaction
  • Easy-to-navigate site that was clearly tailored to four distinct audiences
  • A new brand that reflected the real TIG
  • Implementation of lead tracking analytics
 
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We live for a good challenge.

But there’s one thing we love even more: coming up with the right solution. Let’s talk through the issues you’re facing, and we’ll see what we can do to help.

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