What we mean by digital transformation

You’ve probably heard a lot about digital transformation lately. So...what is it? Well, we can tell you what it isn’t. Digital transformation isn’t about changing your work—it’s about changing the ways you work. We elevate operations by defining strategies and solutions that help you get more connected, more automated, more streamlined, more "wow, that was easier".

There’s no playbook for what an effective digital transformation strategy looks like. Our approach is built on an understanding of technology today (and what’s coming up tomorrow), and an empathetic take on customer needs. But from there, the sky’s the limit. Your digital transformation could even tie in a recruitment effort—to be successful, many organizations have to evolve mindsets internally. We keep an open mind and get creative.

What you can expect as a client

Digital transformation strategy and services are something Softway has always done, so we’re not new to this field. We’ve been streamlining business processes through the latest technologies since 2003—which means we’re no strangers to Radio Frequency Identification (RFID), Internet of Things (IoT), automation, and mobility.

We start first by building out a strategy, putting ourselves in the shoes of your teams and thinking through all the ways we can help them do what they do faster, easier, better. A consumer-facing business will have completely different digital transformation demands than Oil & Gas, for example. The end goal is the same, though: improve the way you do what you’re already doing.

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Capabilities snapshot

We don’t want to brag, but the work we do isn’t possible without some serious skills. Our team members have mastered a range of disciplines that help us create beautiful, impactful work. Here are just a few of our capabilities.


We live for a good challenge.

But there’s one thing we love even more: coming up with the right solution. Let’s talk through the issues you’re facing, and we’ll see what we can do to help.

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