logo

The human way.

We`re partners in transformation. Softway is a people-first consulting firm that helps evolving businesses truly transform in areas of technology, communication, and culture.

 

The human way.

We`re partners in transformation. Softway is a people-first consulting firm that helps evolving businesses truly transform in areas of technology, communication, and culture.

 

Banking on people with Diane Maben & Amegy Bank

client-photo

"You help us become
better people managers,
not work managers."

— Diane Maben, COO Amegy Bank

Our team worked with Amegy's executive leadership to offer experiences and workshops aimed at building even more resilient and compassionate teams. 

Let's work together

Offerings used by
Diane & Amegy Bank

Love As A
Business Strategy

Diane and the executive team at Amegy read our book, Love As A Business Strategy, and invited us to share our story as a keynote experience for their extended leadership team in 2023.

Buy Now

Culture
Counter

Amegy Bank is using our first-of-its-kind culture measurement tool to learn more about insights that drive behavior and cultural experience across the organization. 

Learn More

Culture
Rise

All of Amegy Bank's executive team, as well as many of their extended leadership team have experienced our one-day training workshop focused on building more introspection and self-awareness around behaviors that drive culture.

RSVP Now

Diane’s experience with our book

"...no business would think of 'Love' as a business strategy..."

laabs-book
Buy Now
book-bg

Diane’s experience with our book

"...no business would think of
'Love' as a
business strategy..."

laabs-book

Culture Counter

"There were weak points that, if you strengthen them or change that dynamic, performance can be better"

Explore Culture Counter
services-bg

Working with Softway

You guys are so much fun. You really are. You're really fun. But then you get into the hard work. It is uncomfortable. The hard work is uncomfortable, but you make it fun.

For years, change has been about the work and not about the people doing the work.

— Diane Maben

landing-image

Amegy Bank 

You're more than a customer at Amegy. They're more than a bank. Learn more about the work they do to put the "Us" back in business banking.

Set up an exclusive consultation

We're ready to support your organizations growth and transformation. Across technology,
communications, culture, and change. Let's get to know each other.