Tag: Market research


Marketing strategy: Why best practices do more harm than good? Strategy

Today, the internet is flooded with styles of thought-leadership. Experts from different fields have ramped up their efforts to share what works and what doesn’t.  While this is a boon to companies across, there is also the flip side that no one talks much about, when it comes to implementing a marketing strategy. Key takeaway: Best practices aren’t a one size-fits all. Lesser the content,...

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7 Reasons why market research leads any business decision Strategy

Businesses always have an element of risk and business decisions are tougher than they seem. Being a business owner, you can never be completely sure whether a particular decision can yield profit or loss to the company. In such situations, successful businesses prefer to do market research before making any critical decision. Effective market research aids in decision-making by empowering decision makers with all the...

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