Tag: automated guarantee

Types of programmatic advertising, a bird’s eye view Promotion

Programmatic advertising is a reason for a clear shift happening in the ad tech world today. This is evident especially in the areas of marketing and associated technologies. My journey on this exploration of programmatic advertising has come a long way. It began with real-time bidding (RTB), understanding differences between RTB and programmatic advertising but concepts are numerous and still pending to be explored. From...

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