Tag: advertising technology


Types of programmatic advertising, a bird’s eye view Promotion

Programmatic advertising is a reason for a clear shift happening in the ad tech world today. This is evident especially in the areas of marketing and associated technologies. My journey on this exploration of programmatic advertising has come a long way. It began with real-time bidding (RTB), understanding differences between RTB and programmatic advertising but concepts are numerous and still pending to be explored. From...

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Programmatic advertising, complexity untangled Promotion

You have a party that’s just around the corner and as usual you make the claim of having nothing to wear. You resort to Google; checking out some latest styles in the hope of buying something fancy. It could be a style blog you stumbled upon that prompted you to click. However, this click is apparently not just a click. It’s a siren going off...

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