Strategy


The Hows & Whys of creating customer journey map Strategy

The options, when it comes to quantitative data, have always been many. The many analytical tools in the market have enabled companies to some extent to ascertain user behavior. But, do they really and completely? This is where a Customer Journey Map (CJM) comes into play, where businesses can now understand the customers’ journey and their qualitative feelings across the digital and traditional touchpoints. What...

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Strategy

Amazon Web Services (AWS) is a cloud service platform that provides scalable computing capacity, database storage, content delivery, and many such functionalities to help businesses develop and grow. Thus, companies are liberated from deployment and maintenance charges for in-house servers. AWS allows companies to focus on the core competency of their business instead of devoting time, people, and money to managing back-end operations. Many companies...

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Ambient user experience. A new era of unfolding opportunities Strategy

The digital era has experienced some high impact technological breakthroughs over the years. Some major milestones include the Internet of Things (IoT), Device Mesh, Augmented Reality, Virtual Reality, Mobility, etc.  With the birth of these technologies, the need for a congruent user experience across platforms and devices with multiple connectivity points also arose. This is where ambient user experience (Ambient UX) comes into play. What...

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Web design trends that keep audiences engaged Strategy

Your website should be your digital persona or a reflection of your brand or company. It should ideally help you achieve your business goals or in simpler words, sell. Whether you’re looking to create brand awareness or sell products/services, your website design should be developed by keeping users in mind. Some website design trends are here to stay, while others are fleeting and are a...

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Marketing strategy: Why best practices do more harm than good? Strategy

Today, the internet is flooded with styles of thought-leadership. Experts from different fields have ramped up their efforts to share what works and what doesn’t.  While this is a boon to companies across, there is also the flip side that no one talks much about, when it comes to implementing a marketing strategy. Key takeaway: Best practices aren’t a one size-fits all. Lesser the content,...

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Social media strategy considerations Strategy

As an agency, we see a lot of businesses dive head first into the execution phase of a social media strategy before fully answering why and how. While all businesses should have a presence on social media in one form or fashion, it’s a little more complicated than just taking the plunge. Here are a few questions to help you better understand your company’s needs—and...

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