Author Archives: Parijat Rao



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Parijat Rao

in Strategy

Why Amazon Web Services (AWS) wins as a developer & technology provider favorite

Amazon Web Services (AWS) is a cloud service platform that provides scalable computing capacity, database storage, content delivery, and many such functionalities to help businesses develop and grow. Thus, companies are liberated from deployment and maintenance charges for in-house servers. AWS allows companies to focus on the core competency of their business instead of devoting time, people, and money to managing back-end operations. Many companies...

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24 Apr 2018
Brand visibility: Basic steps to increase online presence
in Promotion

Brand visibility: Basic steps to increase online presence

The higher the online presence of a company is, the higher its brand visibility in the industry will be. So, you must establish powerful online brand visibility for your company to maintain its position in the market. The best thing about marketing your brand online is its reach and simplicity. The message can be easily delivered to millions of people across the globe, who would...

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09 Jan 2017
Build a fan following on Snapchat in 4 steps
in Promotion

Build a fan following on Snapchat in 4 steps

Snapchat is an awesome tool for social media marketing, as it has many entertaining ways to launch new products, humanize your brand and stand-out from the competition. But building a fan following on Snapchat is more difficult than it seems. Unlike other social media platforms, Snapchatters don’t have an easy option to “share” or “retweet” your content online. Also, there is no built-in discovery feature...

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10 Oct 2016
6 Ways to use Snapchat for marketing
in Promotion

6 Ways to use Snapchat for marketing

Snapchat is one of the most trending social media platforms these days, as it has over 100 million users who watch over 10 billion videos each day. For any social media marketer or business executive, these statistics would represent high user-engagement and an enormous amount of opportunities to create brand awareness.  If you are not familiar with Snapchat’s features, read on to know more! How...

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05 Oct 2016
Is Snapchat marketing worth it?
in Promotion

Is Snapchat marketing worth it?

Snapchat marketing is ideal for any B2C marketer who wants to sell their products to Millennials. Statistics show that Snapchat has more than 100 million daily users, who spend an average of 25 to 30 minutes on the app and view 10 billion videos per day. In 2015, around 60% of the Snapchat’s user base in the U.S. were Millennials (18-to-34-year-olds). This trend is estimated...

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30 Sep 2016
7 Reasons why market research leads any business decision
in Strategy

7 Reasons why market research leads any business decision

Businesses always have an element of risk and business decisions are tougher than they seem. Being a business owner, you can never be completely sure whether a particular decision can yield profit or loss to the company. In such situations, successful businesses prefer to do market research before making any critical decision. Effective market research aids in decision-making by empowering decision makers with all the...

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21 Sep 2016