Author Archives: Clency D'Almeida



Clency D'Almeida

Employee Spotlight – January 2018
in Softway

Employee Spotlight – January 2018

Welcome to our January Softway Employee Spotlight! Meet two vibrant personalities in Softway who exude energy and positivity. We are featuring Vaibhav Prabhugaonkar who is a sports freak and wants to become invisible and L.A. Jacobs who is a salesman at heart and enjoys the hospitality, people, food, and weather in Texas.

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04 Jan 2018
Here’s What Social Media Influencers Do Differently
in Promotion

Here’s What Social Media Influencers Do Differently

Ever wondered how social media influencers gather a large number of followers and attract engagement? Find out what makes social media influencers such a hit. What do they do differently that you could imitate in your social media posts? Top brands are tapping social media influencers to endorse their brands or promote products to chosen audiences. Social media users look up to influencers for a...

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02 Jan 2018
One step can make a difference
in Softway

One step can make a difference

Softway India employees paid a visit to Swanthana, a home for physically and mentally challenged girls on 26th Nov, as part of a community service initiative. They donated clothes and other useful items. These donations reached people in need, made an impact on the community as well as a lasting impression on the Softway team. Collecting clothes and driving donations Firstly, the committee decided to begin...

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18 Dec 2017
Why there’s no single recipe for finding success in social media
in Promotion

Why there’s no single recipe for finding success in social media

While a decade ago, the marketing mix of companies included traditional advertising channels, the situation is different today. The marketing mix today includes new technologies and channels. These include social media, mobile, app strategy, online channels and more. Finding success on social media requires understanding user behavior. In addition, it includes knowing what works with each of the social media platforms. You should not be posting...

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05 Sep 2017
How to Determine Your Ad Spend Budget for PPC
in Promotion

How to Determine Your Ad Spend Budget for PPC

If you have decided to take the plunge into PPC advertising, but are not sure how to determine your ad spend budget for PPC, don’t sweat it. Be willing to allocate at least $1500 to $2000 per month. Remember, each industry is different. What works for one industry may not necessarily work for another. You need to first outline your goals for the PPC campaign,...

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24 Aug 2017
restaurant marketing
in Promotion

How to measure online marketing campaigns for restaurants

Restaurants are betting big on digital media to drive prospective customers to their eating joints. However, when it comes to measuring their online marketing campaigns, many fall short of expectations. They find it difficult to justify the spend on digital marketing. This article shares some points on how restaurants can measure their efforts. Analyze the goals achieved First and foremost, it is important to track the...

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08 Jun 2017
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