Author Archives: Balaji Murugan



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Balaji Murugan

The Hows & Whys of creating customer journey map
in Strategy

The Hows & Whys of creating customer journey map

The options, when it comes to quantitative data, have always been many. The many analytical tools in the market have enabled companies to some extent to ascertain user behavior. But, do they really and completely? This is where a Customer Journey Map (CJM) comes into play, where businesses can now understand the customers’ journey and their qualitative feelings across the digital and traditional touchpoints. What...

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23 Jul 2018
8 points to consider for effective B2C content marketing
in Promotion

8 points to consider for effective B2C content marketing

Businesses thrive on content. Content that’s timely, relevant and a value-add for customers with an aim to get customers to make a desired action towards their products or services. That’s B2C content marketing; where every minute content is being populated, so much so, that it has reached a point of information overload for its consumers and competition for the marketers. An effective B2C content marketing...

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23 Jul 2018
Touchpoints marketing, a marketer’s Midas touch
in Promotion

Touchpoints marketing, a marketer’s Midas touch

Touchpoints are where customers come into contact with your brand.  And it’s vital for businesses to take note of such points and optimize them if they want to take advantage over competitors. In the purchase process, there are different stages, starting from discovering customer needs, product purchase, and post sales to name a few. All these stages come together to form the customer journey. Few...

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25 May 2018
A case for cross platform mobile app development
in Creation

A case for cross platform mobile app development

Smartphones have made our increasingly complex world feel smaller with connectivity right at our fingertips. Businesses often find that developing a mobile application can play a vital role in their success. However, the decision to create a cross platform mobile app or a native platform app is a tough one. Most often, cross platform mobile app development wins due to the multitude of devices that have...

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02 Feb 2018
Getting to know native advertising
in Promotion

Getting to know native advertising

A few years ago it may have seemed that display and banner ads were the groundbreaking trends of digital advertising to reach the right audience. Today, one of the marketing trends that we think is making strides is native advertising! As Internet users are becoming less receptive to display ads, native advertising comes to the rescue with better click through rates. Native advertising has been...

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11 Jan 2018
Proximity marketing | A retailer’s tool for mass customization
in Promotion

Proximity marketing | A retailer’s tool for mass customization

Brick and mortar retailers have struggled with the rise of online shopping. Proximity marketing, a digital solution, has helped offline retailers adjust to online shopping trends. Let’s look at how brick and mortar retailers benefit from the mobile technology used in proximity marketing! What is proximity marketing, anyway? The word ‘proximity’ means nearness in time, space, or relationship. In proximity marketing, location-based technologies interact with...

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20 Sep 2017
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