Ambient user experience. A new era of unfolding opportunities Strategy

The digital era has experienced some high impact technological breakthroughs over the years. Some major milestones include the Internet of Things (IoT), Device Mesh, Augmented Reality, Virtual Reality, Mobility, etc.  With the birth of these technologies, the need for a congruent user experience across platforms and devices with multiple connectivity points also arose. This is where ambient user experience (Ambient UX) comes into play.

What is ambient user experience?

Ambient user experience Simply put, the current digital age is all about making information always available, across space and on the right devices. Following this demand is the growing need of providing a continuous and cohesive user experience across devices, time, and space. This is called ambient UX.

In 2016, Gartner predicted ambient UX to be one of the topmost technological trends to have a significant impact on the lives of people, businesses and governments.

Ambient user experience takes its roots in the digital infrastructure created with an aim to provide an immersive user experience. It spreads across various devices that are networked and in communication with each other to provide cohesive value to users.

With artificial intelligence on the rise, devices will no longer require any human intervention, offering users a seamless user journey.

Progressive developments in the research and development field are in continuous pursuit of offering an effective and seamless user experience. A nice example to explain this point is, having my favorite playlist that’s playing at home, continue as I step into my car via Bluetooth on my mobile with barely any manual intervention. Here, you can see an absolute ‘no-dependency’ factor that offers that seamless experience irrespective of the dynamism seen in devices or location.

Harnessing the ambient user experience through device mesh

To achieve a complete ambient user experience is not impossible. It depends mainly on the extent of its digital infrastructure, i.e. device mesh. For instance, with the advancements in ‘sensor-based technologies’, seamless experiences are possible across multiple devices irrespective of their location.

Here you can see an interesting cycle. The smarter the sensors, the bigger the volume of data. This data is then analyzed via analytics for actionable insights. With these implementations, there is another effort towards development of sensors.

Gartner foresees that devices in the device mesh will increasingly cooperate and communicate with each other to provide potential data patterns and acumens. So, through this we will be able to harness the full potential of ambient UX.

Are we there yet?

Future of Ambient user experience Businesses today have already started making their way towards achieving true ambient user experience. For instance, businesses have started inclining towards omnichannel audiences, a way to reach your target market seamlessly through various devices. And with advancements in R & D, technologies are getting further streamlined to build scope for an optimized UX.

As we progress from a smart to a smarter world, there will be self-regulating technologies like self-driving cars, remote healthcare management and consumer marketing to name a few.

Time to witness the transformation

One of the main challenges in achieving ambient user experience is the absence of a logical method to gather information across devices and platforms. But methods have shown progress, compelling businesses to think about the emerging technological trends as a factor towards their success.

It will be exciting to watch developments in sensor technology and data collection unfold in the next few years. The growing exchange of information and harmony between sensors/ devices, will pave way for the best user experience possible. So, let’s wait and watch the progress unfold!

Great days ahead!


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